Marketing for the Small Farm

Course Code: AGMG-1071
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Course Description

This course will guide students through the process of developing a marketing plan for an agricultural enterprise. Concepts of marketing ag products such as specialty crops, meat, dairy, and value added products will be taught through case studies, guest speakers, peer discussion, and recommended readings, with field trips when appropriate. In addition to creating a marketing plan, students will learn about evolving regulatory issues.

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