Principles of Marketing
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» Continuing Education » Course Schedule » Principles of Marketing
2026 Spring Semester Course Registration Begins October 13. Learn more. NEW! Our New Registration System Is Here! Learn more.
| Program Page Register NowMRKG 1011 - Principles of Marketing | |
|---|---|
| Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. | |