Course Description

The study of physical and financial office practices and marketing. Includes ethical practices for massage therapists as established by law or regulatory agency. Meets the minimum 45-contact-hour requirement for licensure for Massage. Students learn scope of practice, ethical standards, policies and regulations that affect a massage business. Topics include establishing self-care strategies and successful therapeutic relationships; forming professional alliances; attracting particular markets using sales, marketing and retention strategies; and how to apply financial, administrative and insurance processes to the massage profession. Students will create business plan outlines for massage practices. Prerequisite: Completed program application.