Course Description

This class is an overview of the travel and tourism industry. With emphasis on travel careers and impact on society. This comprehensive course aims to equip students with soft skills and knowledge necessary to succeed in the global travel and tourism industry. The course provides an overview of the industry, covering topics such as the history and development of tourism, the impact of globalization and technology on the industry, and the different types of tourism (e.g. cultural, adventure, eco-tourism). Students will also learn about the key sectors of the industry, including airlines, hotels, cruises, tour operators, and travel agencies, as well as the various aspects of destination management, including marketing, planning, and operations. Through case studies and practical exercises, students will gain hands-on experience in analyzing market trends, developing marketing campaigns, and planning tourism experiences.