Principles of Marketing

Course Code: BUSG-3074

Course Description

Find out what it takes to build a strong brand and a loyal customer base. Uncover the process of marketing, from market needs and business planning through pricing, advertising, and promotions. Learn to evaluate your current strategy, accurately define your product and find your audience, and track your progress for future improvements.

For questions regarding this course, please contact Marcela Nouzovska.

Select A Course Date Below For Additional Information
2018 Fall Semester
Highland Business Center
Nov 26th - Nov 28th
MW @ 5:45 PM - 8:45 PM
4 Seats Avail.
2019 Spring Semester
Highland Business Center
Feb 2nd - Feb 2nd
S @ 9:00 AM - 4:00 PM
5 Seats Avail.


Our programs give you convenient access to a wide selection of noncredit courses that can open doors to a new career, build skills for your current job, or simply expand your knowledge in a subject you’re interested in.


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