Social Media Tools II: Monitoring and Analysis

Course Description

Learn how to develop and manage social media strategies based on the social media campaign created in ETWR 1071. Use analytical tools to establish metrics for measuring results of these strategies. Maintain and modify social media venues such as Facebook, Twitter, forums, blogs, youtube.com, LinkedIn and podcasts. Analyze data, identify promoters of, and threats to, organization reputation and brand. Develop policies regarding best practices and ethics for social media strategies. Put what you learn into practice by using reporting and user analysis methods to prove or disprove campaign results, preferably for a nonprofit.