Marketing Research and Strategies

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2026 Summer Semester Course Registration Begins March 30. Learn more. NEW! Our New Registration System Is Here! Learn more.

Program Page MRKG 2048 - Marketing Research and Strategies
Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students.