Why Marketing?
Marketing professionals are essential to all corporations and businesses as well as nonprofit or advertising agencies. Our marketing and fashion marketing courses offer a strong foundation for a career as a marketing specialist, market research analyst, marketing manager, search marketing strategist and more. If you're passionate about helping businesses grow through creative strategies, these courses are the perfect starting point.
You learn how to research market conditions in local, regional, or national areas, gather information to determine potential sales of a product or service, analyze competitors, pricing, sales, and marketing methods and distribution channels, coordinate marketing policies and programs, and more.
Courses can be taken individually or as part of the Marketing or Fashion Marketing Certificate programs.
Marketing Certificate
Begin your journey with continuing education courses, which can later be converted into credit courses towards Level 1 Certificate, Social Media/Digital Marketing Certificate, or even Associate of Applied Science degree. These courses demonstrate how each function affects the overall process, and highlight how all aspects are interconnected. Whether you're seeking a career change or advancement, these courses prepare you for today's job market.
The courses are designed to align with current industry needs. Social Media Marketing and Digital Marketing Analytics prepare students to enter the workforce equipped with the latest tools and technologies in these areas. Our curriculum is based on hands-on, project-based learning.
The following Marketing courses cost $256 each + books/materials, can be taken in any order, and be converted to credit Social Media/Digital Marketing Certificate.
- MRKG-1011 Principles of Marketing (integrated with MRKG-1311)
- MRKG-1002 Principles of Retailing (integrated with MRKG-1302
- MRKG-1013 Public Relations (integrated with MRKG-1313)
- MRKG-2048 Marketing Research and Strategies (integrated with MRKG-2348)
- MRKG-2033 Principles of Selling (integrated with MRKG-2333)
- MRKG-2049 Advertising and Sales Promotion (integrated with COMM-2327)
Fashion Marketing Certificate
The Fashion Marketing Certificate offers students a clear understanding of how the fashion industry operates. This certificate award plan is ideal for individuals in the community who desire skills and knowledge in fashion marketing. The courses support professionals across all industries by providing insight into how marketing functions influence and interact within the broader marketing process.
- FSHD-1002 Introduction to Fashion (integrated with FSHD-1302)
- FSHD-1008 Fashion Trends (integrated with FSHD-1308)
- BMGT-1047 Retail Buying (integrated with BMGT-1347) -OR-
FSHN-2003 Fashion Buying (Integrated with FSHN-2303) - FSHN-2009 Fashion Image (integrated with FSHN 2309)
- FSHN-2001 Fashion Promotion 48 hours (integrated with FSHN-2301)
- MRKG-1002 Principles of Retailing (integrated with MRKG-1302)
- Fashion Marketing Capstone
Ina Midkiff - Department Chair Marketing, Fashion Marketing
(512) 223-2072 || ina@austincc.edu
Register for Courses
Follow this tutorial to select courses, build your schedule, and register for CE courses.
