Principles of Marketing

» Continuing Education » Course Schedule » Principles of Marketing

» Continuing Education » Course Schedule » Principles of Marketing

2025 Fall Semester Course Registration Begins May 12th. Learn more. NEW! An Improved Registration System is Coming May 28th!

Program Page Register NowMRKG 1011 - Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.