Social Media Marketing
» Continuing Education » Course Schedule » Social Media Marketing
» Continuing Education » Course Schedule » Social Media Marketing
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| Program Page MRKG 1011 - Social Media Marketing | |
|---|---|
| Learn to promote your business or brand with social media. Includes identification of consumer and organizational needs and explanation of environmental issues. This course is designed to introduce basic digital marketing to small business owners and entry-level job seekers. Students will be introduced to the world of digital marketing and will create strategies that ensure achievement of marketing goals. The course aims to develop understanding of marketing in the context of a business and provide a framework for students to think about segmentation, targeting, value propositions, and metrics. Suggested prerequisites: basic internet skills and an understanding of Google Suite or Microsoft Office. | |
| * Course has been modified since print catalog publishing date. Last Updated: 9/16/2021 | |